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Erected in the 1920s, this Indian pointed the way to the waters and resort |
In the Western U.S. if you drink
bottled water it’s very likely Arrowhead. Though labeled as Arrowhead Mountain
Spring Water, few people realize that there is an actual Arrowhead Mountain
from whence the water flows, and yes, it is actually mountain spring water. I
was asked to visit the Arrowhead bottled water facility in Ontario, California,
and see first hand one of the spring sites perched high atop the mountain.
To set the stage: Arrowhead water is 122 years old as of 2016, though the water
emanating from the mountain has been around much longer, obviously. 1810 was
the first known mention of the Arrowhead thermal springs by Spanish Padres, who
called it Agua Caliente. The thermal springs soon attracted the attention of
developers and the site was commercially developed in 1864, originally as a
small wooden structure that offered bathing in the thermal waters, and by the
1890s a proper three-story hotel was built which morphed into a health resort.
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Early Arrowhead water packs |
Common at the time, water-based health resorts and sanitariums capitalized on
“taking the waters,” including drinking plenty of mineral water straight from
the source, and daily baths in the water. Of course it didn't hurt the
marketing campaign that there were Indian legends about Arrowhead; that Spanish
priests utilized the water, and that a clearly defined arrowhead was, and is
still, on the mountainside pointing to the water. The resort was one of the
elite places for Hollywood celebs to escape to in the 1920s and 1930s. Humphrey
Bogart, Charlie Chaplin, Lucille Ball and many others hung out at the hotel. Today
this is all private property with no public access, though the new owners of
the resort might be giving tours of the palatial old hotel…someday.
The springs are at various points in
the mountain, though the thermal springs still flow at the base of the mountain
down by the hotel. Clearly visible from the city of Ontario and even more
visible from the helicopter ride up, the arrowhead on the mountain is actually
de-composing granite. I visited Tunnel #2, located at 5,400 feet up the
mountain and the only way to access it was via helicopter. I landed on a small
patch of dirt and made my way though thick underbrush down to the site, a
staggeringly uninteresting grey door with three locks on it and a stainless
steel pipe coming from the site. There are multiple access doors like this on
the mountain and provide security as, once inside the door it’s about 60 feet
into the mountain where the water is captured. The water is drawn into a
pipeline made of food grade stainless steel and snakes its way 17 miles down to
the base of the mountain where it is loaded onto trucks and taken to the nearby
facility for bottling.
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One of the tunnel doors. You can see the seepage of water below the door |
"This is a fractured-granite spring," says Larry Lawrence, Natural
Resource Manager for Arrowhead who accompanied me to the site. As is clearly
evident from the mountain, the various sizes of granite around us, from small
chunks the size of your hand to monolithic portions, demonstrate the natural
minerals from the rock that the water picks up as it makes its way through the
mountain. Protecting a water source is crucial and in addition to the locking
doors, each with a rotating system of locks, each Arrowhead spring site is
monitored for VOCs (volatile organic compounds) in the air. It’s less about
human intervention – it’s near impossible for anyone to get to the sites – but
for animal intrusion and air pollution levels.
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Standing at tunnel #2 |
Back down on terra firma I toured the Arrowhead plant which, when first built,
was the largest bottled water plant in the U.S. What’s amazing about most
bottled water plants is the complexity of the operation, something the vast
majority of people never see. Sure, it seems simple - put water into a bottle,
sell it and you’re done. But the UV treatment, packaging, preform molding of
the bottles, transportation, testing and shipping of the whole thing runs
seamlessly with high tech equipment operating at near breakneck speed and
pinpoint precision. Surprisingly there are 200 quality checks daily at this
plant. “It's not that people don't believe it, it's that they just don't think
about water going through that many tests,” Lawrence tells me. “You turn on the
tap and water comes out - no one thinks about exactly how water gets to you.”
Behind a glassed office one tech was testing multiple samples of water, decked
out in gloves, mask and headgear so as to keep the room sanitized. The
Arrowhead plant was built to be self-sufficient - once bottled the product is
placed directly onto a truck and off it goes.
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View from the helicopter: You can clearly see the arrowhead on the mountain, and the resort in the lower left |
Near the plant is an R-PET facility, producing high quality recycled PET
plastic pellets for Arrowhead, who in turn make those pellets into bottles.
Millions of cases are produced at this facility and that means a lot of bottles.
"We tend to be at about a 95% recycle rate across our supply chain,"
says Lawrence. Parent company Nestle has long supported extended producer
responsibility (EPR) and feels that should apply to consumer packaging like
bottled water. Recycling Reinvented, co-founded by Robert F. Kennedy Jr. and
Nestlé Waters North America, promotes state EPR legislation, which would shift
the costs to recycle packaging from taxpayers to producers. In essence,
Arrowhead is willing to assume the financial aspect of recycling costs, though
in truth, we all need to be responsible with recycling. Additionally, Arrowhead
is a leading water donator; having given bottled water to over 300
organizations, and has donated 1.6 million bottles of water in the San
Bernardino area alone. So the next time you see Arrowhead, you’ll have a more full
understanding of the water.
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